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I Feel Different, but in Every Case I Feel Proud: Distinguishing Self-Pride, Group-Pride, and Vicarious-Pride
Ilona E De Hooge1, Yvette Van Osch2
1Department of Marketing and Consumer Behavior, Wageningen University & Research, Wageningen, Netherlands.
Abstract:
Various lines of research have hinted at the existence of multiple forms of self-conscious emotion pride. Thus far, it is unclear whether forms, such as self-pride, group-pride, or vicarious-pride are characterized by a similar feeling of pride, and what the communal and unique aspects are of their subjective experiences. The current research addressed this issue and examined the communal and unique characteristics of the subjective experiences of self-pride, group-pride, and vicarious-pride. Using recalled experiences, two experiments demonstrated that self-pride, group-pride, and vicarious-pride could be separated on the basis of their subjective experiences. More specifically, Experiment 2 demonstrated how self-pride, group-pride, and vicarious-pride were related to feelings of self-inflation, other-distancing vs. approaching, and other-devaluation vs. valuation. Finally, Experiment 3 showed that not only the responsibility for the achievement but also the number of people who had contributed to the achievement could influence the experience of other-oriented forms of pride. The current findings revealed that self-pride, group-pride, and vicarious-pride were all forms of pride with distinct subjective experiences. These findings provided valuable insights into the emotion of pride and might lead to divergent consequences for sociality, self-consciousness, and behavior.
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