Related Experiment Video
Updated: Oct 10, 2025

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos
Published on: May 29, 2020
Message Strategies and Viewer Responses: Content Analysis of HPV Vaccination Videos on YouTube
Jarim Kim1, Jiyeon Lee1, Jongeun Heo1
1Department of Communication, Yonsei University, Seoul, Republic of Korea.
Abstract:
Using content analysis, this study examined the effects of several messaging strategies in YouTube videos promoting human papillomavirus vaccines in Korea. It analyzed a total of 201 videos, focusing on five message strategies-temporal framing, narrative format, gain-loss framing, emotional appeals, and message sensation value. The analysis revealed that the creators of these YouTube videos frequently utilized all of these strategies, except for emotional appeals. It also showed that present-focused framing was effective in eliciting positive responses from viewers, and not including gain-loss framing was more effective in provoking responses. Meanwhile, message sensation values were found to increase both positive and negative viewer responses.
More Related Videos
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
13:41Use of Interferon-γ Enzyme-linked Immunospot Assay to Characterize Novel T-cell Epitopes of Human Papillomavirus
Published on: March 8, 2012
Related Concept Videos
Cancer Vaccines
Cancer vaccines come in two categories: preventive (prophylactic) and treatment (active). Preventive vaccines, such as the Human Papillomavirus (HPV) vaccine, protect against viruses that cause certain...
Vaccinations
Immune Response Against Viral Pathogens
NK Cells
NK cells are a crucial part of our innate immune system, acting as the first line of defense against viral infections. These cells can recognize and kill infected cells without prior exposure to the virus, effectively slowing down the spread of infection. Additionally, NK cells produce proinflammatory...
Cytotoxic T Cells-mediated Immune Response
Immunological surveillance is the ability of immune cells to monitor and eliminate infected cells with intracellular pathogens, neoplastically transformed cells, and cells with non-self antigens. Cytotoxic T cells and NK...
Cancer Prevention
Some...
Levels of Health Promotion and Illness Prevention
In primary prevention, actions taken before disease onset prevent the disease from...