Harnessing the True Power of Altmetrics to Track Engagement

Altmetrics has recently been at the forefront of tracking medical literature propagation on social media in the modern era. With the rapidly evolving landscape of social media for academia, there's room to revise the approach. The authors discuss current limitations and suggest changes to make online attention trackers more robust and wholesome. Medical literature propagated on currently popular social media platforms like Instagram or TikTok are not accounted for by altmetrics. For altmetrics to become a more robust tool it is vital that it keeps up with the times and accounts for representation of data from these platforms as well. Greater inclusivity, dynamic weightage of different social media platforms based on location dependant availability and usage, and period re-evaluation based on prevailing trends may help metrics reflect the true attention garnered by published research. Besides, development of hybrid scores with separate components to reflect online attention and traditional citations may provide readers a more fair and balanced perception of the actual importance of an article. With the changes proposed, altmetrics has the potential to become a much more inclusive and reflective tool in times to come.