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The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user
Chloë Williamson1, Graham Baker2, Jennifer R Tomasone3
1Physical Activity for Health Research Centre (PAHRC), Institute for Sport, Physical Education and Health Sciences, University of Edinburgh, Edinburgh, UK. chloe.williamson@ed.ac.uk.
The International Journal of Behavioral Nutrition and Physical Activity
|December 20, 2021
Summary
The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) provide consensus-based guidance for creating and evaluating effective physical activity messages to promote population-level behavior change. These tools aim to improve message quality and research consistency.
Area of Science:
- Public Health
- Health Communication
- Behavioral Science
Background:
- Effective messaging is crucial for promoting population-level physical activity behavior change.
- Existing approaches to physical activity messaging lack standardized frameworks for creation and evaluation.
- A modified Delphi study involving international experts was conducted to address this gap.
Purpose of the Study:
- To present the Physical Activity Messaging Framework (PAMF) and Checklist (PAMC).
- To detail the application of PAMF and PAMC in message creation, evaluation, and categorization.
- To identify future research directions for physical activity messaging.
Main Methods:
- Modified Delphi study with an international expert panel.
- Consensus-building process to develop messaging guidelines.
- Framework and checklist development based on expert consensus.
Main Results:
- The PAMF and PAMC offer a structured approach to developing and evaluating physical activity messages.
- The framework and checklist promote evidence-based, targeted messaging with clear aims and pathways.
- Consensus was reached on key concepts for effective physical activity communication.
Conclusions:
- Adoption of PAMF and PAMC can enhance physical activity messaging practice and research.
- These tools can lead to more effective, population-focused, and evidence-based physical activity interventions.
- Harmonizing terminology and improving reporting quality in messaging research are key benefits.
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