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"Scapegoat" for Offline Consumption: Online Review Response to Social Exclusion

Shichang Liang1, Yuxuan Chu1, Yunshan Wang2

  • 1School of Business Administration, Guangxi University, Nanning, China.

Frontiers in Psychology
|December 20, 2021
PubMed

Keywords:
brand awarenessonline reviewself-protectionself-serving biassocial exclusion

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