Related Experiment Video
Updated: Oct 9, 2025

Air-sampled Filter Analysis for Endotoxins and DNA Content
Published on: March 7, 2016
Investigating the Content of #UequalsU on Twitter
1Department of Communication Studies, Northeastern University.
Abstract:
Undetectable = Untransmittable (U = U) is the scientific fact that HIV cannot be transmitted when an individual is virally suppressed. This breakthrough discovery has the potential to greatly reduce HIV stigma and its negative effects. However, U = U is not widely known. Given that Twitter has the potential to raise awareness of health issues, the purpose of this study was to analyze the content of the #UequalsU on Twitter. The results showed that mentioning sex and mentioning love were strong predictors that a tweet would be liked and retweeted. This information could help to spread the message of U = U more widely and potentially lessen HIV stigma.
Related Concept Videos
Detection of Gross Error: The Q Test
What is an Experiment?
Ethics in Research
Leaky Scanning
The Scientific Method
Generally, predictions are tested using carefully-designed experiments. Based on the outcome of these...
Archival Research
