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The Triggering Mechanism of Short Video Customer Inspiration - Qualitative Analysis Based on the Repertory Grid

Peng Gao1, Heng Jiang1, Ying Xie1

  • 1School of Economics and Management, Northwest University, Xi'an, China.

Frontiers in Psychology
|December 27, 2021
PubMed

Keywords:
cognitive processingcustomer inspirationemotional processrepertory gridshort video ads

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