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Unintentional Inception: When a Premium Is Offered to Unintentional Creations.

Alexander G Fulmer1, Taly Reich1

  • 1Yale University, New Haven, CT, USA.

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|December 29, 2021
PubMed
Summary
This summary is machine-generated.

People value unintentional creations more than intentional ones. This is because unintentional creations trigger thoughts about their potential non-existence, leading to perceptions of fate and increased valuation.

Keywords:
counterfactual thinkingcreationfate perceptionsquality and preference premiumunintentionality

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Area of Science:

  • Psychology
  • Cognitive Science
  • Behavioral Economics

Background:

  • Previous research emphasizes the value placed on intentional creations due to perceived effort.
  • The role of unintentionality in the valuation of creations remains underexplored.

Purpose of the Study:

  • To investigate whether unintentional creations are valued more than intentional ones.
  • To identify the psychological mechanisms underlying the valuation of unintentional creations.
  • To examine the influence of negative outcomes on the valuation of unintentional creations.

Main Methods:

  • Six studies were conducted with a diverse range of stimuli.
  • Participant numbers totaled 1,965.
  • Mediation and moderation analyses were employed to test the proposed causal pathway.

Main Results:

  • Participants consistently offered a premium to unintentional creations compared to identical intentional creations.
  • Unintentionality led to increased downward counterfactual thinking, heightening perceptions of fate.
  • This effect was mediated by fate perception and moderated by the outcome's valence.

Conclusions:

  • Unintentional creations are valued more than intentional ones, driven by counterfactual thinking and fate perception.
  • The premium for unintentional creations is contingent on the absence of negative outcomes.
  • Findings challenge traditional views valuing effort and highlight the role of perceived destiny in creation valuation.