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The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying Behavior

Bin Li1,2,3, Minqi Hu2, Xiaoxi Chen2

  • 1The Institute of Enterprise Development, Jinan University, Guangzhou, China.

Frontiers in Psychology
|January 3, 2022
PubMed

Keywords:
anticipated regretcognitive aspectemotional aspectonline impulsive buying behaviorproduct involvement

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