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Value Co-creation in Non-profit Accommodation Platforms.

Vivian C Medina-Hernandez1, Berta Ferrer-Rosell1, Estela Marine-Roig1

  • 1Department of Business Administration, University of Lleida, Lleida, Spain.

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Summary

This study explores value co-creation on non-profit sharing accommodation platforms like Couchsurfing and HomeExchange. It finds that social interactions and tangible resources contribute to user wellbeing, differing from for-profit platforms.

Keywords:
SD logicnon-profit sharing accommodation platformsonline travel reviewsqualitative researchvalue co-creation wellbeing

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Area of Science:

  • * Tourism, Hospitality, and Service Management
  • * Sociology of Wellbeing
  • * Digital Economy and Sharing Platforms

Background:

  • * Existing research on value co-creation in sharing accommodations predominantly focuses on Airbnb and guest perspectives.
  • * Limited understanding exists regarding value co-creation dynamics in non-profit sharing accommodation contexts and their impact on user wellbeing.
  • * The distinction between for-profit and non-profit platforms in value co-creation remains underexplored.

Purpose of the Study:

  • * To analyze the value co-created by guests and hosts on non-profit sharing accommodation platforms (Couchsurfing, HomeExchange).
  • * To compare value co-creation in non-profit versus for-profit sharing accommodation models.
  • * To investigate how value co-creation processes contribute to individual wellbeing.

Main Methods:

  • * Analysis of online travel reviews (OTRs) from non-profit sharing accommodation platforms.
  • * Qualitative examination of user-generated content to identify co-created value elements.
  • * Comparative analysis of value co-creation drivers across different platform types.

Main Results:

  • * Tangible (e.g., home amenities) and intangible resources (e.g., social interaction) are key to value co-creation on non-profit platforms.
  • * Social practices between guests and hosts significantly contribute to value co-creation for both user groups.
  • * Non-profit platforms may enhance social wellbeing more than for-profit platforms due to greater host involvement.

Conclusions:

  • * Value co-creation on non-profit platforms like Couchsurfing and HomeExchange is driven by both resource provision and social interaction.
  • * Platform-specific operational models influence the primary drivers of value co-creation (e.g., social practices on Couchsurfing, resources on HomeExchange).
  • * Non-profit sharing accommodations offer unique pathways to wellbeing through enhanced social connection and shared experiences.