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"Ur a freakin goddess!": Examining Appearance Commentary on Instagram
Kaitlyn Burnell1, Madeleine J George2, Allycen R Kurup3
1Duke University.
Receiving positive appearance comments on Instagram was common and linked to increased social media awareness about appearance, but not directly to body dissatisfaction. Negative comments showed no association with body image concerns.
Area of Science:
- Psychology
- Media Studies
- Sociology
Background:
- Highly visual social media platforms like Instagram are increasingly linked to body image concerns.
- Instagram's feedback mechanisms (likes, comments) may influence users' perceptions of their appearance.
Purpose of the Study:
- To investigate the relationship between appearance commentary on Instagram and body image concerns among college students.
- To analyze the positivity and negativity of appearance-based feedback received on Instagram posts.
Main Methods:
- A cross-sectional study involving 337 college students (average age 20.39).
- Observational coding of appearance commentary (positive/negative) on participants' recent Instagram posts.
- Self-report measures of body image concerns, including self-objectification and body dissatisfaction.
Main Results:
- Positive appearance commentary was frequently received and associated with higher appearance-related social media consciousness and, to a lesser extent, body surveillance.
- No significant associations were found between positive appearance commentary and self-objectification, appearance-contingent self-worth, facial satisfaction, or body dissatisfaction.
- Negative appearance commentary was not linked to any measured body image concerns. Self-portraits were more likely to receive positive commentary, with gender differences observed in comment types.
Conclusions:
- While positive appearance feedback on Instagram is common and increases social media consciousness, it does not appear to directly worsen body image concerns like dissatisfaction or self-objectification in this sample.
- Further longitudinal research is needed to understand the long-term impact of receiving appearance-related feedback on social media platforms.
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