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Exploring Empathy and Compassion Using Digital Narratives (the Learning to Care Project): Protocol for a Multiphase

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Area of Science:

  • Mental Health Research
  • Digital Storytelling
  • Social Marketing

Background:

  • Digital stories and video testimonies are personal narratives used to raise awareness and understanding of mental illness.
  • These formats aim to reduce mental illness stigma and support related services and research.
  • Sharing personal experiences through digital media can benefit both the storyteller and the audience.

Purpose of the Study:

  • To explore the efficacy of digital stories and video testimonies in eliciting empathy and compassion.
  • To assess the potential of these narrative forms in reducing mental illness stigma among viewers.

Main Methods:

  • A mixed-methods approach was employed, involving a review of Canadian social marketing and fundraising campaigns.
  • Digital storytelling workshops were conducted for individuals to create their own stories about mental illness and recovery.
  • A pilot randomized controlled trial compared the impact of marketing campaigns versus digital stories on viewers.

Main Results:

  • Ethics approval was obtained in March 2021, with data collection planned over a 2-year period.
  • The study will generate data on the feasibility of the design and the results of the controlled trial.
  • New knowledge will be produced on effective strategies for mental health promotion and stigma reduction.

Conclusions:

  • The study's findings will have practical applications for public health campaigns and organizations.
  • Understanding audience responses to mental distress narratives can inform strategies to encourage help-seeking behavior.
  • The research aims to enhance how individuals and society engage with stories of mental health challenges.