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Published on: September 24, 2020
Short-term rental market crisis management during the COVID-19 pandemic: Stakeholders' perspectives
Cristina Miguel1, Anna Pechurina2, Berna Kirkulak-Uludag3
1University of Gothenburg, Department of Applied IT, Forskningsgången 6, 417 56 Göteborg, Sweden.
Abstract:
Contingency plans and crisis management strategies have been implemented by the short-term rental industry to deal with the COVID-19 pandemic. This paper examines the strategies adopted by three key groups of stakeholders: short-term rental platforms (e.g. Airbnb, Booking.com), service providers (represented by property management companies and short-term rental associations) and policymakers/tourism experts. The professional service providers, in particular, constitute a significant share of the short-term rental industry, but have not received much scholarly attention. In this respect, our study fills this gap by bringing attention to unexplored segments of the short-term rental industry. By examining and comparing the responses from these key groups, the paper contributes to the ongoing research about the workings of the short-term rental industry and its responses to the COVID-19 crisis.
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