Synergy of Effectuation and Causation: An Emotional Complexity Perspective

This study enriches the literature on entrepreneurial decisions by investigating the antecedents of the synergetic use of causal and effectual logic. Based on entrepreneurial metacognition and emotional complexity theories, we argued that the emotional complexity of an entrepreneur, referred to as the granular experience of, or variety in, experienced emotions during the entrepreneurial task, would contribute to the synergetic use of decision logic. With survey data gathered from 218 Chinese entrepreneurs, we found that entrepreneurs with higher emotional complexity are more likely to adopt two types of entrepreneurial logic in tandem, and cognitive flexibility mediates this positive relationship. Thereby, this study helps to unravel some of the complexities behind the choice of decision logic of entrepreneurs.