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Development and Validity Test of Social Attachment Multidimensional Scale.

Maosheng Yang1, Kwanrat Suanpong2, Athapol Ruangkanjanases2

  • 1School of Economics and Management, Beijing Jiaotong University, Beijing, China.

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Summary

This study developed and validated a social attachment scale for social media use. The scale measures social connection, social dependence, and social identity, offering a quantitative approach to understanding user bonds.

Keywords:
attachment theoryreliability and validityscale developmentsocial attachmentsocial media

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Area of Science:

  • Psychology
  • Social Media Research
  • Human-Computer Interaction

Background:

  • Social attachment is key to user-social media bonds.
  • Existing research lacks validated social attachment scales.
  • Attachment theory provides a foundation for scale development.

Purpose of the Study:

  • To develop and validate a multidimensional social attachment scale.
  • To explore the concept and structure of social attachment in social media contexts.
  • To provide a quantitative measure for empirical research on social attachment.

Main Methods:

  • Grounded in attachment theory, utilizing qualitative interviews and open-ended questionnaires.
  • Developed multidimensional scales for adult, brand, and local attachment.
  • Selected TikTok, WeChat, and MicroBlog as representative social media platforms.
  • Applied SPSS 24.0 and Mplus 7.0 for scale validation.

Main Results:

  • Social attachment comprises three constructs: social connection, social dependence, and social identity.
  • The developed scale demonstrates high reliability and validity.
  • Established a quantitative measure for social attachment in social software use.

Conclusions:

  • A validated social attachment scale for social media users has been developed.
  • The scale quantifies social connection, dependence, and identity within social media.
  • This research provides a foundation for future empirical studies on social attachment.