Related Experiment Video
Updated: Oct 5, 2025

Using Facial Electromyography to Assess Facial Muscle Reactions to Experienced and Observed Affective Touch in Humans
Published on: March 15, 2019
Electrophysiological Correlates of Shyness Affected by Facial Attractiveness
Xiaofan Xu1, Bingbing Li1, Ping Liu1
1Department of Psychology, School of Education, Shanghai Normal University, Shanghai, China.
Abstract:
Previous neurological studies of shyness have focused on the hemispheric asymmetry of alpha spectral power. To the best of our knowledge, few studies have focused on the interaction between different frequencies bands in the brain of shyness. Additionally, shy individuals are even shyer when confronted with a group of people they consider superior to them. This study aimed to reveal the neural basis of shy individuals using the delta-beta correlation. Further, it aimed to investigate the effect of evaluators' facial attractiveness on the delta-beta correlation of shyness during the speech anticipation phase. We recorded electroencephalogram (EEG) activity of 94 participants during rest and anticipation of the public speaking phase. Moreover, during the speech anticipation phase, participants were presented with high or low facial attractiveness. The results showed that, as predicted, the delta-beta correlation in the frontal region was more robust for high shyness than for low shyness during the speech anticipation phase. However, no significant differences were observed in the delta-beta correlation during the baseline phase. Further exploration found that the delta-beta correlation was more robust for high facial attractiveness than low facial attractiveness in the high shyness group. However, no significant difference was found in the low-shyness group. This study suggests that a stronger delta-beta correlation might be the neural basis for shy individuals. Moreover, high facial attractiveness might enhance the delta-beta correlation of high shyness in anticipation of public speaking.
Related Concept Videos
Facial Feedback Hypothesis
Factors Influencing Attraction II: Physical Attraction
Role of Affect in Interpersonal Attraction
Factors Influencing Attraction VI: Personality Traits
Factors Influencing Attraction V: Social Skills
Factors Influencing Attraction I: Proximity

