High-frequency first syllables facilitate name-face association learning

It is harder to learn a proper name than a common noun in association with a new face, and low-frequency (LF) or rare surnames are harder to learn than high-frequency (HF) or common surnames. A separate body of research has shown that words containing HF phonological components can be easier to retrieve and produce than words with LF phonological components. This study tested for a "downstream" benefit of increased syllable frequency (independent of name frequency) on name-face association learning: surnames with HF first syllables were predicted to be learned more easily than those with LF first syllables. Participants were tasked with learning 5 names with HF first syllables and 5 names with LF first syllables in association with 10 unfamiliar faces over repeated testing rounds with feedback. People learned more names containing HF than LF first syllables, demonstrating a benefit of increased phonological frequency to name learning. Findings support an interactive activation model that accounts for name-face association learning as well as phonological frequency effects on production, along with many other aspects of memory and language.