Is Gaining Affective Commitment the Missing Strategy for Successful Change Management in Healthcare?

Reema Harrison1, Ashfaq Chauhan1, Amirali Minbashian2

  • 1Centre for Health Systems and Safety Research, Australian Institute of Health Innovation, Macquarie University, North Ryde, New South Wales, Australia.

Summary

Healthcare change initiatives often fail. Affective commitment to change, driven by perceived benefits, is key to clinician engagement and readiness, suggesting a shift towards values-based strategies is needed.

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