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Quantitative Analysis of Random Migration of Cells Using Time-lapse Video Microscopy
Published on: May 13, 2012
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Are science communication audiences becoming more critical? Reconstructing migration between audience segments based
Kira Klinger, Julia Metag1, Mike S Schäfer2
1University of Münster, Germany.
Public Understanding of Science (Bristol, England)
|January 28, 2022
Summary
Public perception of science is shifting, with many individuals becoming more critical. A 3-year study found 45% of Swiss participants changed their attitudes toward science, mostly towards more critical views.
Area of Science:
- Social Sciences
- Public Perception of Science
- Science Communication
Background:
- Assertions of declining public trust in science are widespread but lack empirical validation.
- Journalists and pundits frequently claim fundamental shifts in audience attitudes toward science.
- Systematic analyses of public perception changes over time are needed.
Purpose of the Study:
- To empirically investigate shifts in public perception of science.
- To analyze migration patterns between different audience segments regarding science.
- To assess changes in attitudes toward science over a three-year period.
Main Methods:
- Utilized panel survey data from 339 participants in Switzerland.
- Employed segmentation analysis to categorize public attitudes toward science.
- Tracked changes in audience segments over a three-year period (2016-2019).
Main Results:
- 45% of participants exhibited significant attitude changes between 2016 and 2019.
- A majority of those changing attitudes migrated to more critical audience segments.
- Findings align with theories suggesting a fundamental shift in public science perception.
Conclusions:
- Public attitudes toward science are dynamic and show significant shifts over time.
- The trend indicates a move towards more critical engagement with science among the public.
- Empirical data supports the notion of evolving public perception of science.
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