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What Influences Physicians' Online Knowledge Sharing? A Stimulus-Response Perspective.

Xin Zhang¹, Xiaojia Dong¹, Xinxiang Xu²

¹Management School, Tianjin Normal University, Tianjin, China.

Frontiers in Psychology

|January 31, 2022

Summary

This summary is machine-generated.

Physicians share more online knowledge when patients visit or consult them. However, their expertise and experience influence this sharing behavior, impacting public health communication strategies.

Keywords:

online expertise online health platforms online knowledge sharing psychology stimulus–response

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Area of Science:

Health Informatics
Online Health Platforms
Physician Knowledge Sharing

Background:

Online health platforms are crucial for public health crisis management.
Physicians' online knowledge sharing is vital for disease prevention and health communication.

Purpose of the Study:

To investigate factors influencing physicians' online knowledge sharing.
To examine the roles of patient visits, consultations, online expertise, and sharing experience.

Main Methods:

Analysis of 6-month panel data from 45,449 physician-month observations on a Chinese online health platform.
Application of a stimulus-response psychological perspective.

Main Results:

Both patient visits and consultations positively correlate with physicians' online knowledge sharing.
Physicians' online expertise moderates the consultation-sharing relationship.
Online knowledge sharing experience moderates both visit-sharing and consultation-sharing relationships.

Conclusions:

Patient engagement drives physicians' online knowledge sharing.
Physician expertise and experience play complex moderating roles.
Findings offer insights for optimizing online health platform strategies and physician engagement.