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Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
Published on: May 24, 2019
Guanghui Jin1, Qingjuan Jiang1, Xiaolin Liu1
1School of Management, Lanzhou University, Lanzhou, China.
Managerial ability mitigates the negative impact of customer concentration on corporate performance. Competent managers improve operating ability, customer selection, and R&D investment sensitivity, benefiting firms facing concentrated customers.
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