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Area of Science:

  • Cognitive Psychology
  • Linguistics
  • Human-Computer Interaction

Background:

  • Emoji are increasingly used in digital communication.
  • Their cognitive processing, especially in sentence contexts, is not fully understood.
  • Previous research often focuses on emoji meaning in isolation, not sentence integration.

Purpose of the Study:

  • To investigate the cognitive processing of object-denoting emoji in sentences using eye-tracking.
  • To test hypotheses regarding emoji processing difficulty as word replacements and susceptibility to ambiguity.
  • To compare emoji processing with word processing within sentence structures.

Main Methods:

  • Two eye-tracking experiments were conducted with participants reading sentences containing emoji.
  • Emoji were used as word replacements or followed words, with and without disambiguating contexts.
  • Control sentences without emoji were included.
  • Eye-tracking metrics (first fixation duration, total visit duration, revisit duration) were analyzed using linear mixed models.

Main Results:

  • Processing difficulty was observed for non-redundant emoji (longer total visit time).
  • Ambiguous emoji led to increased processing times across all measured metrics.
  • Emoji used as word replacements showed greater processing load compared to redundant emoji or words.

Conclusions:

  • Emoji processing, particularly as word replacements, can be more demanding than word processing.
  • Ambiguity significantly hinders emoji integration into sentence comprehension.
  • Despite their popularity, emoji processing is not always immediate and can present cognitive challenges for readers.