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Sinus Surgery and Balloon Sinuplasty: What Do Patients Want to Know?
Scott N Fassas1, Andrew M Peterson2, Nathan Farrokhian1
1Department of Otolaryngology-Head & Neck Surgery, University of Kansas Medical Center, Kansas City, Kansas, USA.
Summary
Patients frequently search online for sinus surgery and balloon sinuplasty information. Improving the quality of online health sources is crucial for better patient understanding and otolaryngologist guidance.
Area of Science:
- Otolaryngology
- Health Informatics
- Digital Health
Background:
- Limited understanding exists regarding patient online information-seeking behaviors for sinus procedures.
- Online searches are a primary source of health information for many patients.
Purpose of the Study:
- To identify the most searched online queries related to functional endoscopic sinus surgery (FESS) and balloon sinuplasty.
- To evaluate the sources directing patients to information on these procedures.
Main Methods:
- Analysis of Google search data using the Ahrefs SEO tool.
- Categorization of search results and identification of information sources (academic vs. medical practice).
- Evaluation of source quality using JAMA benchmark criteria.
Main Results:
- "Sinus surgery" (13,190 monthly searches) and "balloon sinuplasty" (9,212 monthly searches) are highly searched terms.
- Most queries focused on sinusitis treatment and preoperative information.
- Functional endoscopic sinus surgery (FESS) information was more frequently sourced from academic sites, while balloon sinuplasty information came more from medical practices.
Conclusions:
- High search volume indicates significant patient interest in FESS and balloon sinuplasty.
- Online information quality can be enhanced by improving authorship, attribution, disclosure, and currency.
- Findings can assist otolaryngologists in addressing patient online queries more effectively.
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