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Measurement practices exacerbate the generalizability crisis: Novel digital measures can help
Brittany I Davidson1,2, David A Ellis1, Clemens Stachl3
1School of Management, University of Bath, Claverton Down, BathBA2 7AY, UKbid23@bath.ac.uk, https://www.brittanydavidson.co.uk/; dae30@bath.ac.uk, http://www.davidaellis.co.uk/; aj266@bath.ac.uk, http://www.joinson.com/home/Welcome.html.
Abstract:
Psychology's tendency to focus on confirmatory analyses before ensuring constructs are clearly defined and accurately measured is exacerbating the generalizability crisis. Our growing use of digital behaviors as predictors has revealed the fragility of subjective measures and the latent constructs they scaffold. However, new technologies can provide opportunities to improve conceptualizations, theories, and measurement practices.
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