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A values-driven approach to vaccine hesitancy conversations.

Zilla M North1, Arnold T Smit, Louis S Jenkins

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Summary

Understanding vaccine hesitancy in South Africa requires examining historical and socio-cultural factors. A values-driven approach in conversations can foster trust and encourage COVID-19 vaccination.

Keywords:
COVID-19conversationsethicshesitancyvaccinevalues

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Area of Science:

  • Public Health
  • Medical Ethics
  • Social Science

Background:

  • The third wave of COVID-19 in South Africa coincided with polarized social media discourse on severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) vaccines.
  • Significant vaccine hesitancy and opposition were observed, necessitating an understanding of the underlying historical, political, and socio-cultural contexts.

Purpose of the Study:

  • To propose a values-driven communication strategy for addressing vaccine hesitancy.
  • To explore ethical dilemmas arising from values conflicts in vaccine discussions.
  • To identify and reframe personal and institutional rationalizations hindering vaccine acceptance.

Main Methods:

  • Qualitative analysis of values-driven conversations regarding vaccine hesitancy.
  • Examination of ethical dilemmas and conflicting values in public discourse.
  • Development of strategies for re-scripting conversations to promote vaccine acceptance.

Main Results:

  • Values-driven conversations create safe environments for individuals to express vaccine-related reservations.
  • The communication approach is as crucial as the content discussed in addressing hesitancy.
  • Respectful and compassionate dialogue is essential for healthcare professionals to maintain public trust.

Conclusions:

  • A values-driven approach, emphasizing respectful dialogue and ethical considerations, is vital for effective vaccine hesitancy conversations.
  • Healthcare professionals play a critical role in fostering trust through empathetic communication.
  • Incentivizing vaccination alongside improved communication strategies can positively shift vaccine perspectives.