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Reviewers' Identity Cues in Online Product Reviews and Consumers' Purchase Intention

Ji Li1, Xv Liang1

  • 1Department of Marketing, Business School, Central University of Finance and Economics, Beijing, China.

Frontiers in Psychology
|February 11, 2022
PubMed

Keywords:
identity cuesonline product reviewspurchase intentionreview credibilitysocial support

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