Creating Effective, Evidence-Based Video Communication of Public Health Science (COVCOM Study): Protocol for a...

Area of Science:

• Public Health Communication
• Epidemiology
• Science Communication

Background:

• Contagious disease dynamics are complex and hard for the public to grasp.
• Effective public health communication is vital for understanding and compliance during pandemics.
• Clear explanations of scientific concepts are needed to foster informed attitudes and adherence to restrictions.

Purpose of the Study:

• To develop evidence-based video communication strategies for complex pandemic health messages.
• To translate scientific information for both the general public and decision-makers.
• To utilize COVID-19 as a case study for pandemic preparedness and science communication.

Main Methods:

• Mixed methods design combining qualitative (interviews, literature reviews) and quantitative (randomized controlled trials) approaches.
• Collaboration between academic researchers and communication industry professionals.
• Exploratory data collection and creative communication work followed by video production for trials.

Main Results:

• The project received funding from the Trond Mohn Foundation and the Research Council of Norway.
• Initial recruitment and data collection occurred in early 2021.
• Video production for randomized controlled trials commenced in late 2021.

Conclusions:

• The COVCOM project aims to address challenges in science communication.
• It will provide evidence-based tools to enhance the science communication toolbox.
• A key goal is to build a more resilient healthcare system through tailored communication for future pandemics.