Can't wait or won't wait? The two barriers to patient decisions
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Updated: Oct 4, 2025

E-Patient Counseling Trial E-PACO: Computer Based Education versus Nurse Counseling for Patients to Prepare for Colonoscopy
Published on: August 1, 2019
Annabelle R Roberts1, Ayelet Fishbach1
1University of Chicago Booth School of Business, 5807 S Woodlawn Ave, Chicago, IL 60637, USA.
Abstract:
Impatience results from the belief that waiting is either too hard or not worth it. Distinguishing between these barriers informs which intervention will increase patience. Making waiting easier increases patience when people are unable to wait. Increasing the value of waiting increases patience when they lack the desire to wait.
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