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Can't wait or won't wait? The two barriers to patient decisions
Annabelle R Roberts1, Ayelet Fishbach1
1University of Chicago Booth School of Business, 5807 S Woodlawn Ave, Chicago, IL 60637, USA.
Trends in Cognitive Sciences
|February 12, 2022
Summary
Impatience stems from believing waiting is too difficult or not worthwhile. Interventions to increase patience should address whether waiting is perceived as too hard or not valuable enough.
Area of Science:
- Psychology
- Behavioral Economics
Background:
- Impatience is a common human experience.
- Understanding the root causes of impatience is crucial for developing effective interventions.
- Previous research has not clearly distinguished between different barriers to patience.
Purpose of the Study:
- To differentiate the barriers underlying impatience.
- To inform targeted interventions for increasing patience.
Main Methods:
- The study conceptually distinguishes between two primary barriers to patience: perceived difficulty of waiting and perceived lack of value in waiting.
- It proposes that different interventions are required depending on which barrier is dominant.
Main Results:
- When waiting is perceived as too hard, making the waiting experience easier increases patience.
- When waiting is perceived as not valuable enough, increasing the perceived value of waiting increases patience.
Conclusions:
- Impatience arises from distinct psychological barriers.
- Tailoring interventions to address the specific barrier (difficulty vs. value) is key to effectively increasing patience.
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