COVID-19 and its effect on Instagram adoption by #OBGYN residency programs
Ghanshyam S Yadav1, Animesh Upadhyay2, Jennifer Welch1
1Department of Obstetrics and Gynecology, Baylor College of Medicine, Houston, TX, USA.
Journal of Perinatal Medicine
|February 12, 2022
Summary
The COVID-19 pandemic accelerated Instagram adoption by OB/GYN residency programs. Top-ranked programs show significantly higher Instagram activity and engagement.
Area of Science:
- Medical Education
- Digital Health
- Social Media in Medicine
Background:
- Instagram (IG) is an increasingly important resource in medicine, especially for virtual outreach post-COVID-19.
- Residency programs are enhancing their online presence to connect with prospective applicants.
Purpose of the Study:
- To evaluate the adoption rate of Instagram by OB/GYN residency programs in the US.
- To determine if highly-ranked programs exhibit greater utilization of Instagram.
Main Methods:
- Extracted IG presence and engagement metrics for all ACGME-accredited OB/GYN programs.
- Utilized Doximity residency navigator for program rankings.
- Performed statistical analysis (Mann-Whitney U, Cochran-Armitage, ANOVA) to identify correlations.
Main Results:
- 70% of OB/GYN residency programs have an Instagram presence.
- The majority of programs (57%) created their IG accounts after the COVID-19 pandemic began.
- Top-ranked programs demonstrate higher post frequency, follower counts, and engagement (likes).
Conclusions:
- The COVID-19 pandemic has driven increased Instagram adoption among residency programs.
- Highly-ranked and reputable OB/GYN programs are more active and engaged on Instagram.
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