Virtual Horse Shows: Participants Perspective on a Novel Alternative During COVID-19 Pandemic^☆

The COVID-19 pandemic has increased the availability of virtual horse showing opportunities. The objectives of this study were to describe survey participants' personal characteristics and participation in virtual and in-person horse shows, level of satisfaction, attitude toward technology and motivation to participate, and internal and external factors influencing the decision to participate in virtual horse shows. A survey was distributed to a target audience of adult horse show participants and/or adults supporting youth horse show participants via Qualtrics (n = 251). A majority of respondents (91.2%) reported benefits to participating in virtual horse shows, and 59.8% plan to continue showing virtually when in-person shows resume. The opportunity to show virtually has resulted in 76.1% of respondents anticipating increasing their participation in showing (in-person or virtual). An improvement in attitude toward technology (M =1.6; SD = 0.4; Range = 1.0-2.3) and an increase in motivation to participate, ride and show (M = 1.4; SD = 0.4; Range = 1.0-2.8) was also reported. In addition, respondents indicated they were somewhat likely to be influenced to participate in virtual shows by internal factors such as their budget and ability to record the ride. External factors such as feedback from judges, available divisions, and awards were extremely likely to influence their decision to participate. In conclusion, virtual horse shows have provided a satisfactory outlet to keep people engaged in the industry. Additional research should be done to determine if the current popularity of virtual horse showing persists once in-person shows have fully resumed.