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Exploring strategies to increase college students' motivation to receive their annual influenza vaccine
Kelsey R Habighorst1, Lisa M Cillessen2, Heather M Taylor2
1Division of Pharmacy, University of Texas Southwestern, Dallas, Texas, USA.
Objective:
To evaluate college students' awareness of an educational initiative to increase campus influenza vaccination rates and strategies to improve it.
Participants:
Students attending a large public comprehensive university.
Methods:
An investigator-developed, online survey evaluated awareness of the initiative, the students' perception of incentives, and other motivations to receive seasonal influenza vaccine.
Results:
The vaccination rate was 43%, despite low awareness of the initiative (28%). Awareness was significantly higher among vaccinated students (p = 0.0013). Having knowledge that appointments to receive vaccine were not needed increased the motivation of vaccinated students more than unvaccinated students (p = 0.0001). Personal influencers increased motivation of vaccinated students only when they were aware of the initiative (p = 0.04). Tangible incentives did not motivate students.
Conclusions:
Campus vaccination rates increased despite low initiative awareness. Improvements to the initiative should include strategies to increase emphasis on vaccination program conveniences like accessibility and perhaps engage personal influencers more.
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