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Generating Ecotrust: A Relational Response to the Infodemic.

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This study introduces ecotrust in healthcare, a relational approach to understanding trust amid the infodemic. Ecotrust emphasizes shared reality and communication skills for better patient-provider partnerships.

Keywords:
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Area of Science:

  • Healthcare
  • Communication Studies
  • Sociology

Background:

  • Trust is a complex, dynamic, relational process studied across disciplines.
  • The current infodemic presents challenges to establishing trust in healthcare.
  • Existing models of trust may not fully capture the co-produced nature of trust in healthcare.

Purpose of the Study:

  • To introduce the concept of ecotrust within healthcare.
  • To propose ecotrust as a framework for understanding trust as a co-produced, relational response to the infodemic.
  • To encourage research exploring the emergence of shared trust realities between healthcare providers and patients.

Main Methods:

  • Conceptual paper introducing a novel framework (ecotrust).
  • Literature review synthesizing perspectives on trust and the infodemic.
  • Emphasis on relational dynamics and communication strategies.

Main Results:

  • Ecotrust offers a new lens to view trust as a shared reality.
  • It highlights the interconnectedness of all system members in trust-building.
  • Relationship-centered communication is identified as a key strategy.

Conclusions:

  • Ecotrust provides a dynamic, co-produced model for healthcare trust.
  • It necessitates research into shared trust emergence from provider and patient viewpoints.
  • Promoting relationship-centered communication fosters empathy and partnership in addressing misinformation.