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Social Media Use by Hand Surgery Fellowship Programs.

Charlie D Wilson1, Haydn A Scherry, Mohammad A Syed

  • 1From the Department of Orthopedic Surgery, Baylor Scott & White Health, Temple, TX (Wilson and Syed), College of Medicine, Texas A&M Health Science Center, Temple, TX (Wilson, Scherry, and Syed), and the Department of Biostatistics, Baylor Scott & White Health, Temple, TX (Hammonds).

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This summary is machine-generated.

Hand surgery fellowship programs use social media, primarily Instagram, with varied content. Posts about skills, faculty, and cases drive the most engagement, guiding future recruitment strategies.

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Area of Science:

  • Medical Education
  • Surgical Training
  • Digital Health

Background:

  • Social media is increasingly utilized in fellowship recruitment.
  • Hand surgery fellowships are adopting social media platforms for outreach.
  • Assessing social media usage patterns and content effectiveness is crucial.

Purpose of the Study:

  • To determine the prevalence of social media use by hand surgery fellowships.
  • To analyze the content of social media posts from these programs.
  • To evaluate the engagement levels associated with different content types.

Main Methods:

  • Identified hand surgery fellowship programs using the American Society for Surgery of the Hand Fellowship Directory.
  • Focused on Instagram profiles due to its prevalent use.
  • Assessed post content and engagement (likes per follower) using statistical analyses.

Main Results:

  • 24% of fellowships had an Instagram presence, with 81% created post-pandemic.
  • Significant variability existed in content scope and engagement levels (P < 0.0001).
  • Content related to skills, conferences, fellows, cases, faculty, and team dynamics yielded higher engagement.

Conclusions:

  • Hand surgery fellowship programs exhibit diverse social media content strategies.
  • Certain content types significantly outperform others in audience engagement.
  • Findings can inform programs on creating more effective content for prospective applicants.