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Persuasive Technologies and Social Interactions in Professional Environments: Embedded Qualitative Case Study.
Barb Marcolin1, Chad Saunders2, Benoit Aubert3
1Faculty of Management, The University of British Columbia, Okanagan Campus, Kelowna, BC, Canada.
JMIR Formative Research
|February 23, 2022
Summary
Workplace health interventions using persuasive technology platforms significantly improved employee well-being. Social and group influences, alongside privacy shields, enhanced engagement and positive health outcomes for firefighters.
Area of Science:
- Occupational Health
- Health Informatics
- Behavioral Science
Background:
- Previous research focused on patient-health care professional (HCP) dyads.
- This study expands the context to include employers and social groups in a triad.
- It examines the influence of social interactions within a workplace setting.
Purpose of the Study:
- To evaluate how platform interactions and social use affect persuasive technology adoption.
- To assess the impact on individuals' work environment actions and responses.
- To implement and study a persuasive technology health and wellness platform in a work environment.
Main Methods:
- An 8-month deployment of a persuasive technology platform in 8 fire stations (141 firefighters).
- Comparison of interactive versus static webpages as treatments.
- Outcome measures included text-based content analysis of exit interviews and medical assessments by HCPs.
Main Results:
- Group, social, and work influences enhanced persuasive technology use and individual success.
- The platform facilitated new behaviors at work and home, focusing on exercise, nutrition, and smoking cessation.
- Participants coached by professionals showed significant improvements in sodium awareness, exercise levels, and activity consistency.
Conclusions:
- Persuasive technology, self-management, professional guidance, and social interactions significantly altered work behaviors.
- Individual outcomes, group influences, and social situations strongly impacted behaviors at work and home.
- Privacy shields, aligned individual and group activities, and integrated HCP and organizational roles improved outcomes.
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