A Decision Method for Benefit Distribution Mechanism of Shared End Distribution on Shapley Value

Area of Science:

• Logistics and Supply Chain Management
• E-commerce Operations
• Game Theory Applications

Background:

• The rise of e-commerce has intensified pressure on traditional offline distribution networks.
• Shared end-to-end distribution models are emerging as a response to these pressures.
• Existing benefit distribution mechanisms often fail to adequately reflect individual enterprise contributions.

Purpose of the Study:

• To develop an effective benefit distribution mechanism for shared end-to-end distribution systems.
• To analyze factors influencing benefit distribution from individual and group perspectives.
• To propose a fair and incentive-compatible distribution scheme for enterprise alliances.

Main Methods:

• Analysis of current interest distribution scenarios.
• Identification of factors affecting benefit distribution.
• Selection of suitable income distribution modes based on cooperation and coordination.
• Application of a modified Shapley value method for benefit allocation.

Main Results:

• The proposed mechanism better reflects the income-generating abilities of different enterprises.
• Differential benefit proportions are assigned based on varying income-generating capacities.
• The model provides development incentives for cooperative organizations.
• The revised distribution scheme achieves more equitable income distribution.

Conclusions:

• A modified Shapley value method offers a robust framework for benefit distribution in shared logistics.
• Fair distribution mechanisms are crucial for incentivizing cooperation and achieving sustainable development in e-commerce logistics.
• The proposed scheme enhances the efficiency and equity of end-to-end distribution networks.