Predicting Innovative Work Behaviour in an Interactive Mechanism.

Area of Science:

• Organizational Behavior
• Creativity Studies
• Human Resource Management

Background:

• Innovative work behaviour (IWB) is crucial for organizational success.
• Understanding the drivers of IWB, including individual and environmental factors, remains a key research area.
• Existing literature often examines these factors in isolation, necessitating integrated models.

Purpose of the Study:

• To investigate the direct impacts of employees' creative self-efficacy (CSE) and creative self-identity (CSI) on their innovative work behaviour (IWB).
• To examine the indirect effects of creative process engagement (CPE) and creative climate (CC) on the relationship between CSE/CSI and IWB.
• To propose and test an integrated, multi-level model of IWB.

Main Methods:

• Deductive reasoning approach applied to IT-based firms in Bangladesh.
• Quantitative data collected from 348 surveys using a multi-item questionnaire.
• Structural Equation Modeling (SEM) used for data analysis.

Main Results:

• Significant positive relationships were found between CSE and IWB, and CSI and IWB.
• Creative process engagement (CPE) significantly mediated the relationships between CSE/CSI and IWB.
• Creative climate (CC) significantly moderated the relationships between CSE/CSI and IWB, and between CPE and IWB.

Conclusions:

• Employees' CSE and CSI are significant predictors of their IWB.
• CPE acts as a crucial mediator, while CC serves as a significant moderator, highlighting interactionist perspectives on creativity.
• The study provides a novel, integrated multi-level model for understanding and fostering IWB in organizations.