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A brief report examining the stereotype content model with blind Americans
Nazanin M Heydarian1, Yessenia Castro2, Osvaldo F Morera3
1School of Social Work.
Rehabilitation Psychology
|February 24, 2022
Summary
This study validates the stereotype content model by examining perceptions of blind individuals. It confirms the model
Area of Science:
- Social Psychology
- Stereotype Research
Background:
- The stereotype content model explains stereotype structure and impact.
- Understanding stereotypes requires examining the perspectives of stereotype targets.
Purpose of the Study:
- To investigate the stereotype content model from the viewpoint of blind adults.
- To assess how blind individuals perceive societal stereotypes about them.
Main Methods:
- 264 blind adults in the U.S. participated.
- Participants rated societal beliefs about blind persons using a stereotype content measure.
Main Results:
- Confirmatory factor analyses supported a four-factor stereotype model.
- The model includes warmth, competence, status, and competition.
Conclusions:
- The study confirms the stereotype content model.
- It extends the model to include the perspectives of stereotype targets, specifically blind individuals.
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