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The Effect of Exposure to "Exemption" Video Advertisements for Functional Foods: A Randomized Control Study in Japan

Reina Iye1, Tsuyoshi Okuhara2, Hiroko Okada2

  • 1Department of Health Communication, Graduate School of Medicine, The University of Tokyo, 7-3-1 Hongo, Bunkyo-ku, Tokyo 113-8655, Japan.

Healthcare (Basel, Switzerland)
|February 25, 2022
PubMed

Keywords:
advertisementscompensatory health beliefsdietary supplementsfunctional foodshealth communication

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