Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Retrieval01:12

Retrieval

191
Retrieval is the process of getting information out of memory storage and back into conscious awareness. This ability is essential for daily tasks like brushing hair and teeth, driving to work, and performing job duties. Retrieval occurs in three ways: recall, recognition, and relearning.
Recall involves accessing information without cues, such as during an essay test, where individuals must retrieve facts and concepts from memory unaided. Another example is remembering the name of a colleague...
191
Serial Position Effect01:03

Serial Position Effect

256
The serial position effect is a cognitive phenomenon where individuals are more likely to recall the first and last items in a list compared to those in the middle. This effect is divided into the primacy effect and the recency effect. The primacy effect is observed when the initial items in a list are remembered better. This occurs because these items are rehearsed more frequently or receive more elaborative processing, allowing them to be encoded into long-term memory more effectively. For...
256
Chunking and Rehearsal in Sensory Memory01:22

Chunking and Rehearsal in Sensory Memory

318
Improving short-term memory can be achieved through techniques like chunking and rehearsal. Chunking involves organizing information into larger, more manageable units. This technique is particularly useful for information that exceeds the typical memory span of between five and nine items. For instance, logging into an online account with a password like "ta89vq0179gz" involves grouping letters and numbers into three chunks—ta89, vq01, and 79gz. It makes large amounts of...
318
Cross-Sectional Research01:50

Cross-Sectional Research

11.9K
In cross-sectional research, a researcher compares multiple segments of the population at the same time. If they were interested in people's dietary habits, the researcher might directly compare different groups of people by age. Instead of following a group of people for 20 years to see how their dietary habits changed from decade to decade, the researcher would study a group of 20-year-old individuals and compare them to a group of 30-year-old individuals and a group of 40-year-old...
11.9K
Decision Making: Traditional Method01:14

Decision Making: Traditional Method

4.3K
The process of hypothesis testing based on the traditional method includes calculating the critical value, testing the value of the test statistic using the sample data, and interpreting these values.
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
4.3K
Woodward–Hoffmann Selection Rules and Microscopic Reversibility01:34

Woodward–Hoffmann Selection Rules and Microscopic Reversibility

3.3K
Electrocyclic reactions, cycloadditions, and sigmatropic rearrangements are concerted pericyclic reactions that proceed via a cyclic transition state. These reactions are stereospecific and regioselective. The stereochemistry of the products depends on the symmetry characteristics of the interacting orbitals and the reaction conditions. Accordingly, pericyclic reactions are classified as either symmetry-allowed or symmetry-forbidden. Woodward and Hoffmann presented the selection criteria for...
3.3K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Adaptive stretching of representations across brain regions and deep learning model layers.

Nature communications·2025
Same author

Large language models surpass human experts in predicting neuroscience results.

Nature human behaviour·2024
Same author

Distinct hippocampal mechanisms support concept formation and updating.

bioRxiv : the preprint server for biology·2024
Same author

You can't play 20 questions with nature and win redux.

The Behavioral and brain sciences·2023
Same author

Signatures of cross-modal alignment in children's early concepts.

Proceedings of the National Academy of Sciences of the United States of America·2023
Same author

Confound-leakage: confound removal in machine learning leads to leakage.

GigaScience·2023
Same journal

Taphonomic analysis at Liang Bua reveals the behavioral and technological capabilities of <i>Homo floresiensis</i>.

Science advances·2026
Same journal

Targeting granule initiation and amyloplast structure to create giant starch granules in wheat.

Science advances·2026
Same journal

A meta-analysis of carbon losses and gains from tropical moist forest degradation and regeneration.

Science advances·2026
Same journal

Ancient DNA reveals elite dynastic rule among Iron Age Eurasian Steppe nomads.

Science advances·2026
Same journal

Targeting astrocytic Dp71 attenuates BBB disruption after traumatic brain injury through WTAP-associated m<sup>6</sup>A regulation of MMP2.

Science advances·2026
Same journal

Pancreatic α cells are required for nutrient homeostasis by regulating dynamic β cell networks in islets.

Science advances·2026
See all related articles

Related Experiment Video

Updated: Oct 2, 2025

Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking
05:58

Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking

Published on: August 29, 2018

9.0K

Sequential consumer choice as multi-cued retrieval.

Adam N Hornsby1,2, Bradley C Love2,3

  • 1Dunnhumby, 184 Shepherds Bush Road, London W6 7NL, UK.

Science Advances
|February 25, 2022
PubMed
Summary
This summary is machine-generated.

This study models sequential choices, like online shopping, using memory retrieval. It reveals how recalling past items influences future selections and predicts consumer behavior, including errors.

More Related Videos

A General Method for Evaluating Incubation of Sucrose Craving in Rats
12:44

A General Method for Evaluating Incubation of Sucrose Craving in Rats

Published on: November 4, 2011

13.4K
Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
06:30

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model

Published on: May 24, 2019

5.4K

Related Experiment Videos

Last Updated: Oct 2, 2025

Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking
05:58

Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking

Published on: August 29, 2018

9.0K
A General Method for Evaluating Incubation of Sucrose Craving in Rats
12:44

A General Method for Evaluating Incubation of Sucrose Craving in Rats

Published on: November 4, 2011

13.4K
Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
06:30

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model

Published on: May 24, 2019

5.4K

Area of Science:

  • Cognitive Psychology
  • Computational Neuroscience
  • Behavioral Economics

Background:

  • Understanding sequential decision-making is crucial in various domains, from music selection to online purchasing.
  • Previous models often simplify the complex cognitive processes underlying choice prediction.

Purpose of the Study:

  • To develop and validate a computational model predicting sequential choices based on cued memory retrieval.
  • To investigate how different forms of associative knowledge influence consumer purchasing decisions.

Main Methods:

  • Developed a cued retrieval model simulating memory recall processes.
  • Applied the model to a large-scale dataset of nearly 5 million online grocery purchases from over 100,000 shoppers.
  • Analyzed sequential purchase patterns and response times.

Main Results:

  • The model accurately predicts sequential purchases and response times in real-world online shopping data.
  • Consumers utilize multiple types of associative knowledge (episodic and semantic) when making choices.
  • Model-estimated attention to specific knowledge sources predicts retrieval errors like forgetting or adding unwanted items.

Conclusions:

  • Basic memory retrieval mechanisms significantly shape open-ended, sequential choices in goal-directed tasks.
  • Understanding associative memory is key to predicting and potentially influencing consumer behavior.
  • The findings offer insights into the cognitive underpinnings of everyday decision-making.