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Usage, Pleasure, Price, and Feeling: A Study on Shopping Orientation and Consumer Outcome

Shaoqiong Zhao1, Pu Chen2, Yan Zhu3,4

  • 1School of Economics and Management, China University of Petroleum-Beijing, Beijing, China.

Frontiers in Psychology
|February 28, 2022
PubMed

Keywords:
RFTconsumer behaviorhedonic and utilitarianmoodprice

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