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Statistical tests can calculate whether there is a relationship, or correlation, between independent and dependent variables. An indirect relationship of the variables signifies a correlation, while a direct relationship shows causation. If it is determined that no connection exists between the variables, then the correlation is a coincidence.
Correlation versus Causation
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Application of Granger Causality Analysis of the Directed Functional Connection in Alzheimer's Disease and Mild Cognitive Impairment
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Graphs do not lead people to infer causation from correlation.

Madison Fansher1, Tyler J Adkins1, Priti Shah1

  • 1Department of Psychology.

Journal of Experimental Psychology. Applied
|February 28, 2022
PubMed
Summary

Graphs in media articles do not necessarily make readers wrongly infer causation from correlational data. This study found no evidence that visualizations increase the likelihood of misinterpreting scientific findings.

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Area of Science:

  • Cognitive Psychology
  • Science Communication
  • Data Visualization

Background:

  • Media articles frequently report scientific findings, requiring readers to critically assess evidence and implications.
  • Previous research suggests graphs enhance the persuasiveness of scientific data, potentially by evoking a sense of "science."

Purpose of the Study:

  • To investigate whether the inclusion of graphs in online news articles leads readers to erroneously infer causation from correlational data.
  • To examine the persuasive impact of graphs in scientific communication.

Main Methods:

  • Two experiments were conducted using realistic online news articles.
  • Participants evaluated research presented in text-only articles or articles accompanied by line or bar graphs.
  • Participants were asked to assess the research and apply findings to a hypothetical scenario.

Main Results:

  • No evidence was found that the presence of graphs influenced participants' interpretation of correlational data as causal.
  • A direct replication attempt of a prior study (Tal & Wansink, 2016) claiming graphs are persuasive was unsuccessful.

Conclusions:

  • The mere presence of graphs in media reports does not appear to increase the likelihood of readers incorrectly inferring causation from correlational data.
  • Findings challenge the assumption that graphs inherently enhance the persuasive power of scientific information in media contexts.