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Updated: Oct 1, 2025

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Lessons Learned From Dear Pandemic, a Social Media-Based Science Communication Project Targeting the COVID-19

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The "Dear Pandemic" project combats the COVID-19 infodemic by disseminating trustworthy science via social media. It empowers individuals with media literacy to navigate health information effectively.

Keywords:
COVID-19communicationmisinformationsocial media

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Area of Science:

  • Public Health Communication
  • Science Communication
  • Digital Health

Background:

  • The World Health Organization declared the COVID-19 infodemic a public health crisis.
  • Misinformation spreads rapidly on social media, overshadowing accurate scientific information.
  • Navigating pandemic-related information presents a significant challenge for the public.

Purpose of the Study:

  • To educate and empower individuals to manage the COVID-19 infodemic.
  • To disseminate trustworthy, timely scientific content on pandemic topics to the public.
  • To promote media literacy and information-hygiene practices for better information management.

Main Methods:

  • A multidisciplinary, social media-based science communication project, 'Dear Pandemic'.
  • Weekly publication of 8-16 posts on pandemic-relevant topics by a volunteer team of scientists.
  • Content distribution across social media channels, email newsletters, and a website.

Main Results:

  • Achieved a combined monthly reach of over 4 million unique views within two years.
  • Delivered personal, practical, actionable, and platform-native content.
  • Established a model for public health communication bridging science and public decision-making.

Conclusions:

  • 'Dear Pandemic' offers a promising new paradigm for public health communication during health crises.
  • The project's principles can guide future interventions against infodemics.
  • Effective science communication strategies are crucial for public health resilience.