Studying Entrepreneurship-as-Practice Visually: Data Strategies and Analytical Considerations

Area of Science:

• Entrepreneurship Research
• Practice Theory
• Visual Methods

Background:

• The
• visual turn
• and
• practice turn
• are influential theoretical frameworks.
• Connecting these turns offers new research avenues in entrepreneurship.

Purpose of the Study:

• To explicitly link the
• visual turn
• and
• practice turn
• in entrepreneurship research.
• To explore the mobilization of visual methods for studying entrepreneurship-as-practice (EaP).
• To highlight the theoretical and empirical potential of visual methods in this domain.

Main Methods:

• Exploration of three key aspects: visual data sources, collection strategies, and analytical perspectives.
• Focus on mobilizing visual methods within the entrepreneurship-as-practice framework.

Main Results:

• Visual methods offer significant theoretical and empirical promise for entrepreneurship-as-practice research.
• Demonstrates how visual data can enrich the understanding of entrepreneurial practices.

Conclusions:

• Integrating visual methods with practice theory provides a powerful lens for entrepreneurship research.
• Implications for researchers and educators at the intersection of entrepreneurship, practice theory, and visual methodologies.