Exploring the role of ride-hailing in trip chains

Ride-hailing can potentially provide a variety of benefits to individuals who need to chain several activities together within a single trip chain, relative to other travel modes. Using household travel diary/survey data, the goal of this study is to assess the role ride-hailing currently plays within trip chains. Specifically, the study aims to determine, within trip chains, who uses ride-hailing services, for what trip/activity purposes, and to/from what types of areas, as well as the characteristics of trip chains that involve ride-hailing segments. To meet these objectives, the study estimates a binary logit model using 2017 National Household Travel Survey data, where the dependent variable denotes the inclusion of at least one ride-hailing trip within a trip chain. Similar to the non-trip-chaining ride-hailing literature, this study indicates that trip chains with ride-hailing legs are positively associated with travelers who are younger, live in high-income households, frequently use transit, and reside in high-density areas. However, this study includes novel findings indicating statistically significant relationships between ride-hailing and trip chains that end in healthcare and social/recreational activities. Moreover, trip chains with ride-hailing tend to have fewer stops and longer activity durations than trip chains without ride-hailing. This study also includes nested logit choice models, wherein the dependent variable denotes the primary mode (ride-hailing, transit, personal vehicle, or non-motorized transport) of a trip chain. These model results provide additional insights into the role of ride-hailing within trip chains, as they allow for cross-mode comparisons. The paper discusses the potential transportation planning and policy implications of the model results as well as future research directions.