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Concept Development and Use of an Automated Food Intake and Eating Behavior Assessment Method
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New Consumer Research Technology for Food Behaviour: Overview and Validity.

Garmt Dijksterhuis1, René de Wijk1, Marleen Onwezen2

  • 1Wageningen Food and Biobased Research, Wageningen University and Research, P.O. Box 17, 6700 AA Wageningen, The Netherlands.

Foods (Basel, Switzerland)
|March 10, 2022
PubMed
Summary
This summary is machine-generated.

New technologies for food consumer behavior research are rapidly emerging. Behavioral measures are generally more valid than neuro-scientific or psychological methods, but all methods require careful validity assessment for research questions.

Keywords:
behaviour measurementconsumer research technologyfood choicevalidity

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Area of Science:

  • Food consumer science
  • Behavioral research methods

Background:

  • Rapid advancements in consumer behavior research technology over the past decade.
  • Need to assess applicability and efficacy of new methods in food consumer science.

Purpose of the Study:

  • To provide an overview of emerging consumer behavior research technologies.
  • To evaluate the validity and applicability of these methods in food consumer science.

Main Methods:

  • Distinguished between 'input' methods (shaping measurement context) and 'output' methods (performing measurements).
  • Categorized 'output' methods into neuro-science, psychology, and behavior-focused approaches.
  • Developed a validity assessment framework considering psychological biases from measurement awareness.

Main Results:

  • Behavioral measures demonstrated generally higher validity compared to psychological or neuro-scientific methods.
  • Validity criteria were applied to evaluate various consumer research techniques.
  • Identified potential biases arising from consumer awareness of research settings.

Conclusions:

  • The validity of any research method must be rigorously assessed within the specific research context.
  • Behavioral measures show promise but require context-specific validation.
  • Critical evaluation of new consumer research technologies is essential for reliable food science insights.