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Updated: Sep 30, 2025
06:21
Concept Development and Use of an Automated Food Intake and Eating Behavior Assessment Method
Published on: February 19, 2021
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New Consumer Research Technology for Food Behaviour: Overview and Validity.
Garmt Dijksterhuis1, René de Wijk1, Marleen Onwezen2
1Wageningen Food and Biobased Research, Wageningen University and Research, P.O. Box 17, 6700 AA Wageningen, The Netherlands.
Foods (Basel, Switzerland)
|March 10, 2022
Summary
New technologies for food consumer behavior research are rapidly emerging. Behavioral measures are generally more valid than neuro-scientific or psychological methods, but all methods require careful validity assessment for research questions.
Area of Science:
- Food consumer science
- Behavioral research methods
Background:
- Rapid advancements in consumer behavior research technology over the past decade.
- Need to assess applicability and efficacy of new methods in food consumer science.
Purpose of the Study:
- To provide an overview of emerging consumer behavior research technologies.
- To evaluate the validity and applicability of these methods in food consumer science.
Main Methods:
- Distinguished between 'input' methods (shaping measurement context) and 'output' methods (performing measurements).
- Categorized 'output' methods into neuro-science, psychology, and behavior-focused approaches.
- Developed a validity assessment framework considering psychological biases from measurement awareness.
Main Results:
- Behavioral measures demonstrated generally higher validity compared to psychological or neuro-scientific methods.
- Validity criteria were applied to evaluate various consumer research techniques.
- Identified potential biases arising from consumer awareness of research settings.
Conclusions:
- The validity of any research method must be rigorously assessed within the specific research context.
- Behavioral measures show promise but require context-specific validation.
- Critical evaluation of new consumer research technologies is essential for reliable food science insights.
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