Related Experiment Video
Updated: Sep 30, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
What you are getting and what you will be getting: Testing whether verb tense affects intertemporal choices
Akshina Banerjee1, Oleg Urminsky1
1Marketing Group.
Abstract:
Prior research has shown that the way information is communicated can impact decisions, consistent with some forms of the Sapir-Whorf hypothesis that language shapes thought. In particular, language structure-specifically the form of verb tense in that language-can predict savings behaviors among speakers of different languages. We test the causal effect of language structure encountered during financial decision-making, by manipulating the verb tense (within a single language) used to communicate intertemporal tradeoffs. We find that verb tense can significantly shift choices between options, owing to tense-based inferences about timing. However, the spontaneous use of verb tense when making choices occurs only in the complete absence of other timing cues and is eliminated if even ambiguous or nondiagnostic time cues are present, although prompted timing inferences persist. We test between multiple competing accounts for how verb tense differentially impacts timing inferences and choices. We find evidence for a cue-based account, such that the presence of other cues blocks the spontaneous use of verb tense in making intertemporal decisions, consistent with the "Good Enough" proposal in psycholinguistics. (PsycInfo Database Record (c) 2022 APA, all rights reserved).
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