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The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
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What you are getting and what you will be getting: Testing whether verb tense affects intertemporal choices
Akshina Banerjee1, Oleg Urminsky1
1Marketing Group.
Journal of Experimental Psychology. General
|March 14, 2022
Summary
Language structure, specifically verb tense, influences financial decisions. However, this effect is only observed when no other timing cues are present, suggesting a "Good Enough" approach to decision-making.
Area of Science:
- Cognitive Psychology
- Linguistics
- Behavioral Economics
Background:
- The Sapir-Whorf hypothesis suggests language shapes thought.
- Language structure, particularly verb tense, has been linked to savings behaviors.
- Financial decision-making can be influenced by communication framing.
Purpose of the Study:
- To investigate the causal effect of verb tense on financial decisions.
- To determine if manipulating verb tense within a single language shifts intertemporal choices.
- To explore the conditions under which verb tense influences timing inferences.
Main Methods:
- Experimental manipulation of verb tense in financial decision-making scenarios.
- Comparison of choices between options presented with different verb tenses.
- Testing the impact of additional timing cues on the spontaneous use of verb tense.
Main Results:
- Verb tense significantly influences choices in intertemporal tradeoffs by affecting timing inferences.
- Spontaneous use of verb tense in decision-making is eliminated by the presence of any other timing cues.
- Prompted timing inferences related to verb tense persist even with other cues present.
Conclusions:
- Verb tense can causally impact financial decisions, but its spontaneous use is context-dependent.
- The findings support a cue-based account where other cues override the influence of verb tense.
- This is consistent with psycholinguistic models like the "Good Enough" proposal, indicating efficient cue utilization.
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