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Bright on the right feels right: SQUARC compatibility is hedonically marked
Charlotte S Löffler1, Judith Gerten1, Mariam Mamporia1
1Department of Psychology, University of Cologne, Cologne, Germany.
Cognition & Emotion
|March 16, 2022
Summary
People prefer stimuli compatible with the Spatial Quantity Association of Response Codes (SQUARC), showing a bias for dark stimuli on the left and bright stimuli on the right. This cognitive association influences affective evaluations.
Area of Science:
- Cognitive Psychology
- Affective Science
- Human-Computer Interaction
Background:
- The Spatial Quantity Association of Response Codes (SQUARC) describes a common mental link between horizontal position and quantity.
- Research has extensively studied SQUARC's impact on response speed and accuracy.
- The affective consequences of SQUARC associations remain largely unexplored.
Purpose of the Study:
- To investigate whether stimulus arrangements congruent with SQUARC for luminance are affectively preferred.
- To determine if SQUARC compatibility influences affective evaluations.
Main Methods:
- Two pre-registered experiments with 521 participants.
- Assessed affective preferences for SQUARC-compatible (dark-left, bright-right) versus incompatible (dark-right, bright-left) luminance arrangements.
- Examined the influence of response scale orientation.
Main Results:
- SQUARC-compatible square arrangements were significantly preferred over incompatible ones.
- This preference for SQUARC compatibility was consistent regardless of response scale orientation.
- Results confirmed the spatial-luminance association predicted by SQUARC.
Conclusions:
- Cognitive processing of SQUARC compatibility is hedonically marked.
- SQUARC compatibility is sufficient to impact affective evaluations.
- The findings extend SQUARC research into the domain of affective responses.
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