On the efficiency of Nordic state-controlled gambling companies

This article assesses the efficiency of six Nordic state-controlled gambling companies in raising revenue for their host societies, and the terms under which they operate. Finland, Sweden, Denmark and Norway have established gambling monopolies on the grounds that they help to prevent fraud and money laundering, and channel proceeds to their host societies. Within the last decade, Denmark (2012) and Sweden (2019) have opened substantial parts of their gambling markets to competition, whereas Finland and Norway continue to uphold monopolies.

The analysis is based on publicly disclosed income statements and financial reporting concerning Nordic gambling operators for the year 2017. We calculated how much they contribute to societies, what are the costs, and how these figures compare among the companies.

We found that Veikkaus raises the highest amounts of surplus to society both in absolute terms and in relative numbers, and that, overall, the companies vary in efficiency. We discuss the reasons for these differences, focusing on their respective product portfolios, institutional frameworks and competitive market positions.

The results problematise the measurement of efficiency in gambling companies in monetary terms. Efficiency depends on high total consumption with little regard to the principles of responsible gambling and the prevention of gambling problems. Nordic countries have a strong commitment to the protection of health, but in the case of gambling, protecting the monopoly seems to outweigh harm prevention.