Understanding breast cancer risk factors: is there any mismatch between laywomen perceptions and expert opinions

Women's perception and knowledge of breast cancer signs, symptoms, and risk factors could be conducive to breast cancer risk management and interventions. The present study aimed to explore Iranian laywomen perceptions and expert opinions regarding breast cancer risk factors.

This qualitative study was conducted from March to November 2019 in Mashhad, northeast of Iran. Through purposive sampling, 24 laywomen (women with and without BC) and 10 experts of different fields including oncology, surgery, gynecology and reproductive health were selected. Data collection was carried out using semi-structured interviews, which was mainly focused on the participants' understanding and perception of BC risk factors. The data was analyzed utilizing conventional content analysis developed by Graneheim & Lundman. Components of trustworthiness, including credibility, dependability, confirmability, and transferability were considered.

The main category of risk factors, which emerged from the lay participants' data analysis, were "unhealthy lifestyle and habits" , "hormonal influences", "environmental exposures", "Individual susceptibility "and "belief in supernatural powers". The experts had similar perspectives for certain risk factors, yet not for all. The category of "Individual history of disease" was emerged only from experts' interviews.

In the present study, the lay participants' perception concerning BC risk factors was found to be a mixture of cultural beliefs and the scientific knowledge dispersed by the media, internet, and health services. Primary prevention approaches, including awareness of breast cancer risk factors, are required for women to make improved health-related choices.